Generosity Wealth Management
About US
Generosity Wealth Management empowers clients to live fully by aligning their financial choices with their values, enabling lives of purpose, generosity, and fulfillment. We manage the financial details, giving clients the freedom to focus on living a meaningful, abundant life.
Wealth Manager
A Passion for People
Generosity Wealth Management was formed in 2008 by founder Michael Brady. Fueled by the Great Recession, Michael wished to create a firm that could bring a sense of confidence back to personal finance and help clients create financial futures in which they could be generous with themselves, with their families, and with their communities, both local and global. To make this happen, Michael seeks out clients who are serious about their financial goals, people with whom he can work long-term to add value.
Together, Michael and his clients identify realistic life goals such as “wanting to retire and spend time with the grandkids,” “wanting to vacation in Hawaii every winter,” or “not wanting to run out of money before death” and visualize what that truly means in their situation. He then works with them to continually visualize success. At the core of achievement is consistency; emotional practicality, and a steadfast resolve are necessities to weather the short-term in pursuit of the long-term vision.
As a division of The Generosity Group, Generosity Wealth Management works in close coordination with Generosity Estate Planning and Generosity Business Exit Planning. Together, we form a unified team of experts dedicated to aligning every aspect of your financial life. This integrated approach allows us to provide holistic planning that empowers you to live with purpose, safeguard what matters most, and create a lasting legacy.

Guidance & Experience
Leading with Purpose
Founder. Advisor. Advocate for a Life Well Lived.
Michael Brady founded Generosity Wealth Management with a simple but powerful goal: to help people align their wealth with what truly matters. With decades of experience and a heart for service, Mike brings clarity, compassion, and strategy to every client relationship—empowering individuals and families to build secure futures and meaningful legacies.
TOGETHER
The Generosity Wealth Team
KNOWER OF ALL THINGS
Felicia Aplara

Felicia began her career in the financial industry in 2014 at Cambridge Investment Research, where she honed her skills and expanded her professional growth for over four years. It was during this time that she formed a valuable relationship with Mike, leading her to join Generosity Wealth Management in December 2018 as an independent virtual assistant. Since then, she has emerged as the backbone of GWM’s internal operations, taking immense pride in managing daily tasks and engaging directly with clients to fulfill their needs.
Residing in Southeastern Iowa, where she was born and raised, Felicia is dedicated to providing exceptional, white-glove service to all our cherished clients. Outside of her role in ensuring the smooth operation of Generosity Wealth Management, Felicia enjoys tending to her garden and working on various projects around her homestead with her husband and their three beloved dogs—Dixie, Benny, and Rosco.
champion of knowledge
Sara Russell

Sara’s 17+ years of design, marketing, and communication skills come together to amplify the Generosity Wealth Management mission in a way that facilitates understanding and communicates in a meaningful way.
Sara’s got the perfect blend of business and design expertise to transition between strategy and action seamlessly. She has received numerous awards for design, photography, and marketing campaigns implemented throughout her career. As a keen problem solver, she is delighted to work with clients on strategies that address their challenges while employing mindful marketing best practices.
She serves clients across the US and Canada in the financial, real estate, nonprofit, music, construction, and health and wellness industries.
Sara’s superpower is the ability to have an entire conversation completely in The Office GIFs.
Generosity Group
Complete Financial Understanding
The Generosity Group unites the expertise of Generosity Wealth Management, Generosity Estate Planning, and Generosity Business Exit Planning under one mission: to empower individuals, families, and business owners to achieve clarity, confidence, and purpose in every aspect of their financial lives.
By integrating strategic financial planning, legacy protection, and business transition guidance, our collaborative teams provide a holistic approach tailored to your unique goals and values. With shared leadership, a dedicated support network, and a deep commitment to your success, the Generosity Group ensures every piece of your financial picture works seamlessly together.
We believe that true wealth is about more than numbers—it’s about living fully, creating meaningful impact, and building a legacy that reflects your values. Through trust, integrity, and compassionate service, we’re here to guide you through life’s complexities and help you focus on what matters most.
Together, we help you align your financial decisions with your vision for the future—because your journey deserves nothing less than a comprehensive, unified approach.
Put Your Wealth to Work for You
303-747-6455
HEADQUARTERS
885 Arapahoe Ave.
Boulder, CO 80302
Generosity North
Dubois, Wyoming
Let’s test our compatibility, connect with us today for a complimentary phone consultation.
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