Generosity Wealth Management
About US
Generosity Wealth Management empowers clients to live fully by aligning their financial choices with their values, enabling lives of purpose, generosity, and fulfillment. We manage the financial details, giving clients the freedom to focus on living a meaningful, abundant life.
Wealth Manager
A Passion for People
Generosity Wealth Management was formed in 2008 by founder Michael Brady. Fueled by the Great Recession, Michael wished to create a firm that could bring a sense of confidence back to personal finance and help clients create financial futures in which they could be generous with themselves, with their families, and with their communities, both local and global. To make this happen, Michael seeks out clients who are serious about their financial goals, people with whom he can work long term to add value.
Together, Michael and his clients identify realistic life goals such as “wanting to retire and spend time with the grandkids,” or “wanting to vacation in Hawaii every winter,” or “not wanting to run out of money before death” and visualize what that truly means in their situation. He then works with them to continually visualize success. At the core of achievement is consistency; emotional practicality and a steadfast resolve are necessities to weather the short-term in pursuit of the long-term vision.
In partnership with Annie Everhart in 2024, Generosity Wealth Management has grown stronger than ever. Annie brings a fresh perspective and complementary expertise to the team, helping expand the firm’s ability to serve clients with exceptional care and personalized strategies. Together, Michael and Annie are dedicated to fostering financial clarity and confidence, empowering clients to lead lives of purpose and possibility.

Guidance & Experience
The Generosity Wealth Partners
TOGETHER
The Generosity Wealth Team
KNOWER OF ALL THINGS
Felicia Aplara

Felicia began her career in the financial industry in 2014 at Cambridge Investment Research, where she honed her skills and expanded her professional growth for over four years. It was during this time that she formed a valuable relationship with Mike, leading her to join Generosity Wealth Management in December 2018 as an independent virtual assistant. Since then, she has emerged as the backbone of GWM’s internal operations, taking immense pride in managing daily tasks and engaging directly with clients to fulfill their needs.
Residing in Southeastern Iowa, where she was born and raised, Felicia is dedicated to providing exceptional, white-glove service to all our cherished clients. Outside of her role in ensuring the smooth operation of Generosity Wealth Management, Felicia enjoys tending to her garden and working on various projects around her homestead with her husband and their three beloved dogs—Dixie, Benny, and Rosco.
champion of knowledge
Sara Russell

Sara’s 17+ years of design, marketing, and communication skills come together to amplify the Generosity Wealth Management mission in a way that facilitates understanding and communicates in a meaningful way.
Sara’s got the perfect blend of business and design expertise to transition between strategy and action seamlessly. She has received numerous awards for design, photography, and marketing campaigns implemented throughout her career. As a keen problem solver, she is delighted to work with clients on strategies that address their challenges while employing mindful marketing best practices.
She serves clients across the US and Canada in the financial, real estate, nonprofit, music, construction, and health and wellness industries.
Sara’s superpower is the ability to have an entire conversation completely in The Office GIFs.
Generosity Group
Complete Financial Understanding

The Generosity Group unites the expertise of Generosity Wealth Management, Generosity Estate Planning, and Generosity Business Exit Planning under one mission: to empower individuals, families, and business owners to achieve clarity, confidence, and purpose in every aspect of their financial lives.
By integrating strategic financial planning, legacy protection, and business transition guidance, our collaborative teams provide a holistic approach tailored to your unique goals and values. With shared leadership, a dedicated support network, and a deep commitment to your success, the Generosity Group ensures every piece of your financial picture works seamlessly together.
We believe that true wealth is about more than numbers—it’s about living fully, creating meaningful impact, and building a legacy that reflects your values. Through trust, integrity, and compassionate service, we’re here to guide you through life’s complexities and help you focus on what matters most.
Together, we help you align your financial decisions with your vision for the future—because your journey deserves nothing less than a comprehensive, unified approach.
Put Your Wealth to Work for You
885 Arapahoe Ave.
Boulder, CO 80302
303-747-6455
Let’s test our compatibility, connect with us today for a complimentary phone consultation.
Check the background of this investment professional on FINRA’s BrokerCheck.