Posts Tagged ‘Behavioral Finance’
Myth – It’s Not a Loss Until You Sell It
Posted on September 1st, 2010 by GWM
This week I tackle a misconception that I run across every once in a while.
“It’s not a loss unless I sell it”
Sorry, it doesn’t work that way. You’ve lost the money whether you sell it or not, and the question you should ask yourself is “is this the right allocation for this sum of money right now, understanding I can’t change what has already happened?”
Listen to my video below.
Myth – It’s Not a Loss Until You Sell It
This week I tackle a misconception that I run across every once in a while.
“It’s not a loss unless I sell it”
Sorry, it doesn’t work that way. You’ve lost the money whether you sell it or not, and the question you should ask yourself is “is this the right allocation for this sum of money right now, understanding I can’t change what has already happened?”
Listen to my video below.

