I talk about risk all the time, and it’s “true” risk that we’re always striving to understand, not perceptual risk.

What are your odds of being killed by a shark?

1. Obesity. Obesity kills 30,000 people every year.
2. Lightning.Lightning kills 10,000 people every year.
3. Texting. Texting kills 6,000 people every year.
4. Hippos. Hippos kill 2,900 people every year.
5. Airplanes. Airplanes kill 1,200 people every year.
6. Volcanoes. Volcanoes kill 845 people every year.
7. Autoerotic asphyxiation. Autoerotic asphyxiation (please don’t ask me to tell you what this is) kills 600 people every year.
8. Shopping. Shopping on Black Friday kills 550 people every year (crazy freaking women).
9. Falling. Falling out of bed kills 450 people every year.
10. Bathtubs. Bathtubs kill 340 people every year.
11. Deer. Deer kill 130 people every year.
12. Icicles. Icicles kill 100 people every year…but only in Russia. No place else.
13. Hot dogs. Hot dogs kill 70 people every year.
14. Tornadoes. Tornadoes kill 60 people every year.
15. Jellyfish. Jellyfish kill 40 people every year.
16. Dogs. Dogs kill 30 people every year…but only in the United States.
17. Ants. Ants kill 30 people every year. I believe this one because I’m deathly allergic to insect bites/stings…and fire ants sting.
18. Football. High school football kills 20 people every year.
19.  Vending machines. Vending machines kill 13 people every year. Dead. Serious.
20. Roller coasters. Roller coasters kill six people every year.

Where do Sharks fit in? They kill 5 people per year.

What’s your Shark Risk?